Katharine Carr
UX Professional

ICF

Careers site design

 

Overview

Project Objective

Design a careers site for a pitch to a new client, ICF. Using their existing site as starting point, leverage their branding elements to create a site that highlights the 13 career areas they have.

My Role: I worked with the Creative Director and Digital Strategist to design the desktop and mobile careers site, using the content we could find on the client's website and online presences.

Deliverables: Desktop and mobile careers site design (12 pages total), and one digital ad to market to potential job candidates

Key Tools/Methods:

  • Free-hand sketching
  • Photoshop

Date: Spring 2017

View the desktop or mobile designs, or read the case study below.


Case Study

Defining the Ask

The client had recently rolled out a redesign of their corporate branding. My team's job was to design a careers site consistent with the look and feel the corporate site, but showing our consideration for the job candidate's experience on the site, and highlighting the client's markets. 

Constraints

There was a significant time crunch on this project, as we wanted to win the business. We also did not have access to their new branding guidelines, so I did considerable research on their current site to interpret the style as best I could.

Design Process & Solution

The client wanted the different markets they covered to be represented as soon as the user lands on the careers homepage. I highlighted the 13 areas using a grid where each market had its own box, and the rest of the areas were filled in with photos. I personalized the job description pages by adding a header image specific to the department the job was in. I also designed a search filter for both search results and LinkedIn job matching pages.

Takeaway

I enjoyed researching the client's brand, and suggesting modules we could add based on the content I found on their online presences. This was an exciting opportunity to design for a potentialnew client and show how we could tailor our product for the client's specific needs.